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Real Estate Marketing 101

Updated: Nov 2, 2022

Real Estate Marketing 101 July 23, 2018Real Estate

Real estate investments are one of the oldest and most trusted methods for building wealth in America, and for some they offer a steady stream of income for long-term financial security. Whether you’ve successfully purchased and sold property in Florida or this is your first venture into buying real estate in Florida, it pays to have a real estate marketing plan to help you reach your goals.

Florida investment properties are at an all time high and Florida is presently a seller’s market, so when you find the right property for the right price, you can feel confident about yielding a very decent profit. But before you buy make a purchase, familiarize yourself with our essential tips for creating a real estate investment plan and buying property in Florida.

Risky Business Crucial to any successful investment property venture is making smart, calculated decisions – measuring risk against reward and not depending on luck. One risk to be avoided at all costs is buying a property with substantial structural problems or functional deficiencies. The pre-purchase home inspection cost is money well spent that can save you from making a financially lethal decision.

Essentials of a Real Estate Marketing Plan Buying and selling property has many tentacles that must all be accounted for and managed in a timely fashion. Since Florida is already one of the best places for investing in real estate, you will find a large network of realty-related service providers, ready to help you through each step. But having a personal plan is essential, and depending on the complexity of the property and transactions, your marketing plan can be as simple as a detailed list of tasks to achieve and financial obligations to be met. Realtor Magazine suggests using these steps to create a personal real estate marketing plan:

1. Set clear objectives and goals This can include how many listings you plan to pursue or achieving recognition in your local Florida market. Objectives and goals are starting points, so don’t be afraid to update these as you surpass them.

2. Target your potential buyers Instead of relying on mass advertising of your property, focus on the characteristics of your prospective buyers, such as age, gender, and income.

3. List ways you will differentiate yourself from the competition To set yourself apart from the many others selling property in Florida, consider listing competitive prices, helping people from a certain community, or targeting certain educational or professional demographics, such as teachers or lawyers.

4. Refine your sales approach Whether it’s an emotional appeal to the buyer or the buyer’s need for financial security, learn the factors that drive your buyers and perfect an approach to convert potential buyers into homeowners.

5. Consider which media works best for you With social media, website advertising, print advertising, and in-person marketing, you have many options for building a familiar and trusting brand.

6. Stick to an action plan Every day, week, and month there should be tasks performed that you can cross off your to-do list. This is a great way to stay motivated and on top of schedules and deadlines.

7. Work from a budget It doesn’t help to sell property in Florida if you lose a lot of the profit to frivolous spending. You can easily save money on office supplies, transportation, and by finding a good contractor with fair pricing.

8. Keep track of your results Keep an experiential journal of what strategies worked and what things to avoid. This first-hand knowledge about buying or selling real estate in Florida is better than any book you can buy.


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